You should connect with those people that have a great influence over the public and also have a plethora of following. You should offer discounts to your customers if they do refer. It doesn’t matter that incentives are big or small customers would do WOM marketing for you if they get something in return. If you offer incentives to the customers that would do WOM marketing for your brand, then more and more people would be willing to do it. It could be a common belief that the company’s product and customers have in common.įor instance, e-commerce retailer ‘Ben & Jerry’s’ emotionally connect themselves with customers by showing them that they’re environmentalists.Īlso Read: What is Referral Marketing? Offer Incentives 49% of the people think that a 4-star rating is a minimum requirement for the purchase decision.Įmotionally connecting with your customers is a very powerful tool that would make customers talk about the company’s product.85% of people trust online reviews like real-life recommendations.An average person studies at 7 reviews before trusting any brand.According to a study conducted by Bright Local’s Customer Review Survey in 2017 It means that you can use their feedback for your marketing purposes. Sometimes people like your product, but they won’t recommend it to dozens of their friends and family members. Or you should follow some different marketing strategies. It doesn’t mean that you have to redo everything again, just work on some old ideas and present it differently. You should come up with something unique and different and offer it to the customers, that would amaze people and they would share their experience with others. Here are some of the following word of mouth marketing strategies that you should use Offer Something Unique 80% of the advertisers use WOM marketing for brand awareness, and 43% of the marketers use WOM marketing for direct sales.70% of the marketers are planning to increase their spending on online WOM marketing, and 29% of the marketers are planning to spend on offline WOM marketing.64% of marketers believe that WOM marketing is a very effective marketing tool.28% of the customers say that WOM marketing is a significant factor influencing their brand affinity.A company that emotionally connects with customers generates 3 times more sales than the brand that does not.88% of the people put a high level of trust in the people that they know.WOM marketing generates 5 times more sales than the paid media campaigns, and people trust and buy recommended products 90%.According to a study, 13% of the total annual consumer sale comes from WOM marketing with the worth of 6 trillion US dollars.Here are some of the statistics of the word of mouth marketing that will help you to analyze its effectiveness. How Effective is Word of Mouth Marketing? They also teach customers the new techniques and methods of sharing information about the product to influence their decision. That’s why companies and businesses encourage WOM marketing by providing a quality product to the customers.īy encouragement I mean that companies provide new insightful information about the product that customers aren’t aware of. According to an estimate, 92% of the people trust their friends rather than media. Word of mouth marketing is when customers share their product experience with their friends and relatives. Companies and businesses encourage word of mouth marketing by organizing events, where customers communicate with other customers and influence their decision. The customer keeps on sharing his experiences with others and advertises the product in the disguise. Word of Mouth Marketing (WOMM) is when a product influenced the customers so much that it becomes their routine dialogue. How Effective is Word of Mouth Marketing?.Seasonality and ethical working practices are key values to us and are shared by all those with whom we work.Ĭlients come to By Word of Mouth for expert event planning, exceptional catering and a track record that is respected by both our clients and competitors. The catering side of the business has an exceptional brigade of chefs, in-house menu design team and produce suppliers that combine to achieve food that is unrivalled for flavour, finesse and imagination. We work with any number of guests and have partnerships with a huge range of venues, offering venue-finding alongside our full event planning service. Past events have included VIP/royal events, magical weddings, blockbuster film premieres, fully themed bar mitzvahs and celebrations of all kind. With over 30 years’ experience, we bring a vast wealth of knowledge along with creativity, style and some of the best food in the industry. By Word of Mouth is a specialist event planner working at the top of the market in the UK and globally.
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